We are State.

We cultivate and amplify organizations and institutions that make sense. We create brands, shape attitudes, define communications, structure complexity and transform organizations. 

Read more …

Recent Projects

Schmitt + Sohn

A family owned enterprise in its 6th generation updates its brand to reflect the digital conditions of contemporary communication.

We update the logo, conceptualize the strategic framework and build up a new department to embrace digital opportunities while preserving the rich heritage of the brand.

What we did:

Persona・Content Strategy・Channel Strategy・Touchpoint Map・Communication Guidelines・Organizational Development・Logo Design・Logo Guidelines・Animation

Berlinale 2020

The globally reknown film festival turns 70 and reflects its heritage and its future.

We produce the key visual and develop the modular design system to provide all digital and analog campaign assets.

What we did:

Logo Design・Visual System・Campaign・Animation・Social Media Assets・Digital Assets・Environmental Design・Print Design・Out of Home

Hochschule für Musik und Darstellende Kunst

The Frankfurt University of Music and Performing Arts updates its brand.

We develop the design system and all analog and digital communications.

What we did:

Art Direction・Design Direction・Logo Design・Typeface Design・Design System・UI / UX・Webdesign・Frontend and Backend Development・Information Architecture・Web Development・Print Design・Out of Home・Styleguides・Environmental Design・Image World・Styleguides・Campaigns・Digital Assets・

Komische Oper

We support our long-term partner for over ten years with design and technological development.

We recently relaunched the opera’s website and are currently working on a new webshop and ticketing system.

What we did:

UI / UX・Webdesign・Information Architecture・Art Direction・Design Direction・Logo Design・Design System・Print Design・Out of Home・Styleguides・Environmental Design・Image World・Guidance System

Reeperbahn Festival

The leading music festival evolves from an annual local event to a holistic international media platform.

We provide the strategic framework for this quantum leap transformation.

What we did:

Purpose Mission Vision・Brand Character・Brand Values・Persona・Stakeholder Mapping・Brand Architecture・Change Picture・Channel Strategy・ Touchpoint Maps・Traffic Flows・Flywheel Logic・Editorial Processes・Communication Guidelines・Organizational Development・Sub Brand Integration


Berlinale Talents
Designing the touchpoints for a new generation of movie makers

Mounting Systems
From supporting role to shining star. Rebranding an unsung hero of the solar industry.

Komische Oper Berlin
Opulence for everyone! Iconic branding for Berlin’s cheekiest opera house.

Rundfunkchor Berlin
The most perfect instrument of all. Visual identity for the Grammy-Award winning choir.

DomQuartier Salzburg
Pomp ain’t dead! Four baroque museums unified under one brand.

Heinrich Böll Foundation
A think-tank for policy reform and a catalyst for green projects. Communicating ideas we can believe in.

Greenpeace Magazine
Go digital: but stay in print. Harnessing the online potential of a successful print journal.

Hohensalzburg Castle
Mighty elegant. Signage for a medieval fortress.

Deutscher Architektentag
Planning the future. Event branding for the German Architectural Congress.

Hoffbauer Foundation
An exhibition amongst the trees reflects the foundation’s history.