We are a design and strategy studio. 

We cultivate and amplify brands that make sense. 

We shape attitudes, define communications, structure complexity and transform organizations. We work across the public and private sector.

And we prefer clients who are driven by vision, curiosity and impact. 


We design strategic moves with tangible business results from within the organization. To render progress meaningful for everyone.

Strategy Services

Purpose Exploration・Organizational Transformation・Change Picture・Positioning・Benchmarking・Value Curve Innovation・Brand Architecture・Brand Character, Tonality and Values・Qualitative Target Group and Trend Research・Persona Development・Stakeholder Mapping・Channel and Content Strategy, Touchpoint Mapping・Process Design・Communication Guidelines・C-Level Strategy Sprints・Strategy Integration…


We create coherent brand experiences across all touch-points. With minimal and fluid toolsets that embrace analog and digital possibilities alike.

Design Services

Art Direction・Creative Direction・Design Direction・ Corporate Design・Corporate Identity・Typeface Design・Logo Design・Animation and Motion Graphics・Web Design・Styleguides・Visual Systems・Campaigns・Digital Assets・Signage and Environmental・Print, Magazines and Books・Out of Home・Exhibition Architecture・Image World…


We develop and operate Web and Mobile Applications and Platforms. Lean, agile, modular, highly scalable and with a future-proof tech-stack.

Tech Services

UI / UX・Digital Concept・Frontend and Backend Development・Information Architecture・Service and Hosting・SEO・Data Migration・Barrier-free Design・Codereview・Context Sensitive Search・Headless CMS・ERP Systems・Trainings・React・Drupal and Drupal Commerce・GraphQL・Apollo・VueJS・Typo3・Decoupled・NodeJS・PWA・ESLint・CDN・Solr Search・AJAX・Kaltura…

Selected Clients

Greenpeace・Lorenz・Schneider Electric・Schmitt + Sohn・Reeperbahn Festival・Berlinale・DOK Leipzig・Deichtorhallen Hamburg・HfMDK Frankfurt am Main・Nationalgalerie im Hamburger Bahnhof・Volkswagen・Mounting Systems・Bündnis 90/Die Grünen・Club Transmediale・Komische Oper Berlin・Heinrich Böll Stiftung・Friedrich Ebert Stiftung・Hatje Cantz Verlag・Technische Universität Berlin・DomQuartier Salzburg・Salzburger Burgen und Schlösser・Die Junge Akademie ・Deutscher Chorverband・Rundfunkchor Berlin・Michael Schindhelm・Deutscher Bibliotheksverband・Bach-Archiv・Heinrich-Schütz-Haus ・Stiftung Flucht, Vertreibung, Versöhnung・Botanisches Museum・Freie Universität Berlin・Bundesarchitektenkammer・ZLB – Zentral- und Landesbibliothek Berlin・VÖBB – Verbund öffentlicher Bibliotheken・TMG – Think Tank for Sustainability


Prof. Dr. Florian Hadler
Strategy Lead

Johannes Siemer
Design Lead, Co-Founder

Katrin Laupenmühlen
Design Lead

Stefan Wölfle

Sonja Johanna Erb

Lou Hillereau

Lothar Hartmann

Franziska Latell

Evey Kwong

David Bätge
Development Lead

Felix Heber

Florian Bungart
Project Management

Renate Hähnel

Tim Weyel
Working Student Strategy

Ian Warner
Co-Founder (exited 2020)