Mighty elegant

Signage for the Hohensalzburg Castle

Perched atop Salzburg’s imposing, rocky hilltop, is the Hohensalzburg Castle, the largest fully intact medieval castle in Europe, and one of the most popular tourist destinations in Austria. The growing number of international sightseers, and an expanding set of requirements governing visitor flow demanded a complete overhaul of the outdated and patchy signage system.

State analysed visitor flow and developed strategies to clarify orientation and optimise throughput volume. We also introduced a new tiered pricing structure for entry tickets and developed a comprehensive, trilingual signage system for the entire site.

We developed a distinct and coherent formal language inspired by the defensive characteristics of the 940-year-old stronghold.

Handmade by a local contractor, the custom-made modules and furnishings lend focus to previously confusing situations. Their metallic surface and quietly determined geometry engage in a dialogue with the surroundings: sometimes aloof and singular, sometimes complimentary and imitative, but always oriented towards the viewer.

After a long phase of restauration and renewal, the fortress can now face the future with confidence: in 2017 a record-breaking 1.2 million visitors flowed through. Quite a lot for a castle which for hundreds of years was considered impregnable.

In a nutshell:

We helped to optimize visitor throughput to one of Europe’s biggest tourist attractions, transformed the daunting into the welcoming. 

What we did:

Way-finding concept, product design, environmental graphics, production


Salzburger Burgen und Schlösser

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