We are an independent Berlin-based studio working on strategy, technology, and design with clients that we believe in.

We are State. And you are going to be fine.

Say hello and get in touch

Our work is based on thorough analysis, clear aesthetics, a future-proof tech stack, and intimate dialogues (also in German 🥨).

By delivering strategic and sustainable solutions to challenges in business, technology, and design we help our clients to move.

We thrive under complexity. We show up and we listen. We look for connections. And we say it simple.

Team

Florian Bungart
Project Management
Sonja Johanna Erb
Design
Thomas Forkert
Development Lead
Florian Hadler, Dr.
Partner
Lothar Hartmann
Strategy
Renate Hähnel
Administration
Felix Heber
Development
Lou Hillereau
Design
Evey Kwong
Design
Franziska Latell, Dr. des.
Strategy
Katrin Laupenmühlen
Design Lead
Johannes Siemer
Partner
Tim Weyel
Strategy
Stefan Wölfle
Design

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Reeperbahn Festival Digital
Reeperbahn Festival Digital

Reeperbahn Festival is the biggest club festival in Europe and an international platform for pop culture and the music industry with a clear commitment to diversity and sustainability.

We design and develop the new dynamic digital hub of the festival, rejuvenating its audience and enabling the intuitive and immersive exploration of over 900 events and concerts with over 1000 music talents and speakers. The new hub also lays the foundation for a modular digital infrastructure, ensuring future-proof technological ownership along the whole digital value chain, reflecting the overall strategic move from an event company towards a comprehensive music media platform.

Arts + CultureFestivalPublicDigitalIdentityTechnology
HMDK Stuttgart
HMDK Stuttgart

Founded in 1857, HMDK Stuttgart is the oldest and largest university of music and performing arts in Baden-Württemberg. As part of Stuttgart's cultural mile, it is of great importance not only as a university but also as a concert organiser and cultural center for Stuttgart and the region.

We accompany the consolidation and integration of five different sub-institutions and develop a responsive website with a mobile first approach and an intuitive information architecture. The digital platform is highly modular and integrates numerous internal and external processes (registration, lending, etc.).

Arts + CultureEducationPublicDigitalIdentityTechnology
HfMDK Frankfurt
HfMDK Frankfurt

The Frankfurt University of Music and Performing Arts (HfMDK) is Hessen's sole university for performing arts, located in the heart of Frankfurt. HfMDK provides practical training in the fields of music, theatre, and dance for contemporary artistic creation.

Marking a new presidency with a new beginning, we evolve the corporate identity and conceptualize, design, and develop the new website as a comprehensive digital hub. The whole design system is based on a uniquely tailored generative typeface.

Arts + CultureEducationPublicChangeCommunicationDigitalEditorialIdentityStrategyTechnology
Deutsches Theater
Deutsches Theater

The Deutsches Theater is an internationally acclaimed institution, consisting of three stages and a repertoire that includes classics, modern classics, contemporary playwrights, and many world premieres and signature productions.

Sharing the new director's aspiration to engage new audiences and foster artistic diversity, we reshape the visual identity of the institution and reposition its German heritage through a new logo concept, giving space to a plethora of interchanging adjectives. Based on that, we develop the initial corporate identity, editorial design, and the art direction of the imagery.

Arts + CultureChangeCommunicationEditorialIdentity
Toron Fashion
Toron Fashion

Toron is a menswear fashion brand. Founded by Jasper Toron, the label designs clothing that fuses casual elegance and the hedonistic escapism of the holiday wardrobe. 

We produce the corporate design, develop the Website, and conduct the art buying.

CorporateDigitalIdentity
CTM Festival
CTM Festival

CTM is an international festival of contemporary electronic, digital and experimental music, which understands sound as a seismograph of and an impulse generator for social transformation. 

We develop the relaunch of the website, reflecting the avant-garde identity of the festival and offering user-oriented, dynamic content as well as access to an extensive archive of all previous festivals.

Arts + CultureFestivalMusic + EntertainmentDigitalTechnology
DOK Film Festival
DOK Film Festival

DOK Film Festival Leipzig is one of the leading international festivals for artistic documentary and animation films and a renowned industry platform for the development, (co-)financing, and distribution of new creative documentary films.

We help to evolve the festival into a digital brand, developing the user-centered digital hub for film submissions, accreditation, ticket purchases and hospitality features, integrating the extensive archive into a comprehensive media library, while also creating the new logo and whole corporate identity.

Arts + CultureFestivalChangeCommunicationDigitalIdentityStrategyTechnology
Komische Oper
Komische Oper

The Komische Oper Berlin stands for vibrant and humorous opera, operetta and musicals. Its history goes back to 1892, when the building was inaugurated as “Theater unter den Linden”. Following the appointment of Barrie Kosky as the new artistic director in 2011, we reimagine the music theatre’s visual identity and accompany the house for over a decade.

We create a vibrant graphic identity with a highly adaptable set of visual devices, including a new and comprehensive website, that helps the team to tap deeper into the opera’s communicative potential, finding new voices to address its heterogeneous clientele.

Arts + CultureMusic + EntertainmentChangeCommunicationDigitalEditorialIdentityStrategy
Schmitt + Sohn
Schmitt + Sohn

Schmitt + Sohn, a family-owned enterprise in its 6th generation manufacturing and maintaining elevators across Europe, updates its brand to reflect the digital conditions of contemporary communication.

We help the client to embrace digital opportunities while preserving the rich brand heritage. We set up a new internal department for digital communication, develop the strategic framework for the new content-driven communication, and update the logo.

CorporateChangeIdentityResearchStrategy
Berlinale Talents
Berlinale Talents

Berlinale Talents is a network for young filmmakers, experts, and the general public at the Berlinale film festival. The talent development program combines a summit with project labs, workshops, studios, and presentations for the general public.

We develop a new online platform and research tool for the talents network, serving as a catalyst for the professionalisation of the next generation of filmmakers, and create the key visual and campaign material for the 17th edition.

Arts + CultureFestivalCommunicationDigitalTechnology
Sound City Festival
Sound City Festival

Sound City is the festival of the music and art schools of Brandenburg, organised jointly by the Brandenburg Association of Music and Art Schools and the hosting city and district. Every two years, the festival turns a town in Brandenburg into a large and lively open-air stage.

We develop and design the digital hub with a proprietary accreditation system, create the corporate design and produce all digital and analog campaign assets.

Arts + CultureEducationFestivalMusic + EntertainmentPublicCommunicationDigitalIdentityTechnology
Hadi Teherani Group
Hadi Teherani Group

For the internationally renowned and multi-award-winning architecture firm Hadi Teherani Group, we developed a visually minimalist, refined new website. Beyond showcasing the portfolio, a key focus was establishing the platform as an internal project and knowledge archive for the firm's more than 400 projects.

Arts + CultureCorporateDigitalTechnology
Berlinale
Berlinale

Berlinale is the major international film festival that takes place annually in Berlin. In 2020, the globally renowned film festival turns 70 and reflects its heritage and its future.

We produce the key visual and develop the modular design system to provide all digital and analog campaign assets.

Arts + CultureFestivalCommunicationEditorialIdentity
Deutscher Bibliotheksverband
Deutscher Bibliotheksverband

The German Library Association (dbv) counts more than 2,000 members and represents over 9,000 libraries. Its central mission is to strengthen libraries so that they provide free access to information for all citizens. 

We develop and host the new website, based on a modular CMS, and integrate a complex search function, also covering internal communication needs through a login section with intranet functionalities.

Non ProfitPublicDigitalStrategyTechnology
Heinrich Böll Stiftung
Heinrich Böll Stiftung

The Heinrich Böll Foundation of the party "Bündnis90/Die Grünen" sees itself as a reform-political laboratory for the future, committed to civil courage, contentious tolerance, and unconditional appreciation of art and culture. It maintains an international network with offices in over 34 countries: Overall, a green think tank with global reach.

We accompany the foundation in trustful cooperation for over a decade, creating a new dynamic visual identity, reflected in campaigns, numerous publications and print media, magazines, guidance systems, and exhibitions, among other projects.

Arts + CultureNon ProfitPublicCommunicationEditorialIdentity
Cultural Content Cloud
Cultural Content Cloud

The Cultural Content Cloud is a digital platform for all Brandenburg cultural institutions to easily present their content and programs and make them reusable.

We conceptualize, design and develop the platform as a tool for digital and non-linear storytelling, enabling the distribution of a wide variety of media formats – audio, text, photo, video, 3D-interactive spaces, and objects – while serving also as a networking tool among the institutions.

Arts + CultureNon ProfitDigitalIdentityTechnology
Reeperbahn Festival
Reeperbahn Festival

Reeperbahn Festival is the biggest club festival in Europe and an international platform for pop culture and the music industry with a clear commitment to diversity and sustainability.

We help the client to evolve from an annual event to an international media platform through a comprehensive and participatory strategy process, delivering a visionary brand book, channel- and content strategies, communication guidelines, editorial process design, and a clear change picture with mid- to long-term visions for each department.

Arts + CultureFestivalMusic + EntertainmentChangeDigitalResearchStrategyTechnology
Volkswagen
Volkswagen

The world's biggest automaker converges the separate software divisions from its brand portfolio in a new company-wide department called CARIAD in order to turn its core business around and shift from an automotive manufacturer to a software-driven company.

In close collaboration with Studio YUKIKO, we develop the strategic framework for the employer and OEM brand of this new division, conduct a comprehensive benchmarking analysis, create persona profiles and define the brand narrative, character, and language as well as the central employer value propositions.

CorporateChangeResearchStrategy
Die Junge Akademie
Die Junge Akademie

Since its foundation in 2000, Die Junge Akademie brings together young scientists and artists from all disciplines to collaborate on shared projects. 

We design and develop the online platform and campaign assets for their 20th anniversary, based on a comprehensive design system to increase the overall digital visibility and coherence.

Arts + CultureNon ProfitDigitalIdentityTechnology
Schneider Electric
Schneider Electric

Schneider Electric SE is a French multinational and Fortune 500 company providing digital energy and automation solutions for efficiency and sustainability. SE needs to rejuvenate its staff and innovate its employer branding strategy accordingly.

We conduct extensive benchmarking and develop a comprehensive persona set, designing a clear strategic movement and creating alignment across the global board to reshape the central employer value proposition in order to attract younger and more diverse talents in the DACH region.

CorporateChangeDigitalResearchStrategy
VDMK - Verband der Musik- und Kunstschulen Brandenburg
VDMK - Verband der Musik- und Kunstschulen Brandenburg

The Verband der Musik- und Kunstschulen Brandenburg e.V. (VdMK) represents the interests of 35 music and art schools with a public educational mandate. With numerous projects and events, it enables quality assurance and promotes young talent with music and cultural education in the state of Brandenburg. 

We create the new corporate design, redesign the Logo, establish a new Typeface and develop and maintain the new Website.

EducationMusic + EntertainmentNon ProfitPublicCommunicationDigitalIdentityTechnology
Bundeskanzler Helmut Schmidt Stiftung
Bundeskanzler Helmut Schmidt Stiftung

In 2017, the Federal Chancellor Helmut Schmidt Foundation was established to make his political work and the impact of his journalistic activities accessible to the public and to young people in particular.

We design and produce the magazine for their lecture series and create the foundation's event branding.

Non ProfitCommunicationEditorial
Bündnis 90 / Die Grünen
Bündnis 90 / Die Grünen

Alliance 90 / The Greens is a green political party in Germany and was formed in 1993 as the merger of The Greens (formed in West Germany in 1980) and Alliance 90 (formed in East Germany in 1990). 

We create the logo for the Bündnis 90/ Die Grünen parliamentary group in the Berlin House of Representatives.

Non ProfitIdentity
HKW
HKW

Haus der Kulturen der Welt is a venue for international contemporary arts and a forum for unique interdisciplinary discourses, presenting international artistic productions with a special focus on non-European societies and perspectives.

We conceive, design, and develop a proprietary conferencing tool for HKW, which makes the numerous programs, panels, and talks digitally accessible and enables broad and barrier-free participation.

Arts + CultureDigitalTechnology
VÖBB - Verbund der Öffentlichen Bibliotheken Berlins
VÖBB - Verbund der Öffentlichen Bibliotheken Berlins

The Association of Public Libraries in Berlin (VÖBB) offers access to 82 libraries and digital services and products through membership.

We create a local campaign for their digital offerings.

Non ProfitPublicCommunication
Botanisches Museum
Botanisches Museum

Botanisches Museum is part of Berlin's botanical gardens and offers visitors a journey into nature and science. Their exhibition "Licht Luft Scheisse" examines the history of the Ecological Question and relates it to contemporary sustainable urban development.

We produce the design for the exhibition and deliver all communication assets, including the production of the accompanying book.

Arts + CultureNon ProfitCommunicationEditorialIdentity
Industriekultur Sachsen-Anhalt
Industriekultur Sachsen-Anhalt

Industriekultur Sachsen-Anhalt is part of the European Route of Industrial Heritage (ERIH). Visitors are invited to experience Saxony-Anhalt's industrial heritage as part of an international network of industrial culture.

We develop the visual identity and the website to promote industrial-cultural tourism in the region and contribute to the regional transformation towards a more sustainable and green economy.

 

Arts + CultureDigitalIdentityTechnology
Domquartier Salzburg
Domquartier Salzburg

Domquartier Salzburg unifies the five separate tourist destinations with one single ticket: the Residenz Gallery, the Cathedral Museum, the Benedictine St. Peter’s Abbey, the State Rooms of the Residenz, and the Salzburg Museum.

We mediate the various institutional interests before leading the naming process, then developing and implementing the brand architecture and visual identity, resulting in logo, typography, exhibition design, visitor guidance systems, and further analog and digital assets.

Arts + CultureCommunicationDigitalEditorialIdentityStrategy
Rundfunkchor Berlin
Rundfunkchor Berlin

The Rundfunkchor Berlin (Berlin Radio Choir) started as a professional classical choir in 1925. Today the choir stands for professional singer training and new, transdisciplinary approaches and productions. 

We realise a comprehensive rebranding to attract younger audiences and position the choir in Berlin’s broad cultural landscape, raising the international profile through a new CI, a new website, and other digital and analog assets.

Arts + CultureMusic + EntertainmentNon ProfitCommunicationDigitalEditorialIdentityStrategyTechnology
Deutscher Architekt*innentag
Deutscher Architekt*innentag

Every four years, the Deutsche Architekt*innentag (German Architects’ Day) invites up to 1500 architects, landscape architects, interior architects, and urban planners to reflect on future social, ecological, and economical challenges related to architecture.

We create the event branding for their annual gathering: Bold design coupled with a critical concept fosters a common sense of belonging amongst a heterogeneous group, reinforcing their active role as a representative agent.

CorporateCommunicationIdentity
Festung Hohensalzburg
Festung Hohensalzburg

Hohensalzburg Fortress is located in Salzburg, Austria. Its rich history goes back to 1077, and it is one of the largest mediaeval buildings in Europe. After a long phase of restoration and renewal, the fortress now welcomes around 1.2 million yearly visitors. 

We create a distinct and coherent formal language inspired by the defensive characteristics of the 940-year-old stronghold. And we analyse visitor flows, develop strategies to clarify orientation, introduce a new pricing structure for entry tickets and deploy a comprehensive, trilingual signage system for the entire site.

Arts + CultureCommunicationResearchStrategy
Hoffbauer Stiftung
Hoffbauer Stiftung

The Hoffbauer Foundation, located on Hermannswerder Island in Potsdam, focuses on education, care for the elderly, hospice work, counselling, and pastoral care.

We develop and produce an unconventional and unique open-air exhibition.

Non ProfitCommunication
Haus Steuermann
Haus Steuermann

Haus Steuermann is a luxurious holiday cottage situated on the North Sea island of Föhr. Over its 200 year history, the building has housed local fishermen, a bakery and a school. 

We develop the branding and website for travellers who appreciate subtle architecture and the rough beauty of the Northern seascape.

DigitalIdentityTechnology
Heinrich-Schütz-Haus
Heinrich-Schütz-Haus

The museum for cultural and musical history is both a memorial and a research facility, dedicated to the life and work of the composer Heinrich Schütz. It is located in Weissenfels, in Saxony-Anhalt.

We create the new corporate design, produce print products and develop the website for the museum.

Arts + CultureCommunicationDigitalIdentityTechnology
Equilibria Group
Equilibria Group

Equilibria is a consultancy that helps organisations align their profit and purpose in order to establish sustainable performance.

We design Equilibria’s Corporate Identity and develop the website.

CorporateDigitalIdentityTechnology
Deutsches Theater
Deutsches Theater

The Deutsches Theater is an internationally acclaimed institution. Sharing the new director’s aspiration to engage new audiences and foster artistic diversity, we reshape the visual identity of the institution and reposition its German heritage through a new logo concept, giving space to a plethora of interchanging adjectives. Based on that, we develop the initial corporate identity, editorial design, and the art direction of the imagery.

Arts + CultureChangeCommunicationEditorialIdentity
We are State. We work with clients that want to move. We create, transform and amplify brands and institutions that make sense. All our work is based on a close and intimate dialogue on eye-level with all relevant stakeholders. We deliver uniquely tailored solutions to strategic, technological and design challenges.
State Productions GmbH Körnerstraße 19, 10785 Berlin T: +49 (30) 208 48 92 60 E-Mail: hello@s-t-a-t-e.com AmtsG Berlin-Charlottenburg HRB 85924 B USt.-IdNr. DE 813516739